The Basic Premise Behind a Recall Test Is That

question 36

Multiple Choice

The basic premise behind a recall test is that

• A) if a person likes an advertisement, he or she is more likely to buy the product.
• B) the more a person can remember about an advertisement, the more effective the advertisement.
• C) most advertisements will be remembered after three exposures.
• D) for an advertisement to work, it first has to be remembered.

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Definitions:

McGregor

Refers to Douglas McGregor, a social psychologist, known for developing theories X and Y on workforce motivation and management.