Back-Translation Is a Copy Technique Used by Marketers and Advertisers

question 9

Multiple Choice

Back-translation is a copy technique used by marketers and advertisers to:

• A) translate culturally specific words into the common vernacular.
• B) portray a culturally diverse unit into a semantic simile.
• C) become a method of control whereby the original translation is translated back by a different person to test whether the original translation has communication problems.
• D) oversee the backlog of translation work faced by the majority of global companies.

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Definitions:

Body-mind Continuum

The body-mind continuum is a concept that emphasizes the interconnection and inseparability of the physical and mental aspects of an individual's being, influencing health and wellness.

Self-awareness

The awareness of an individual’s own personality, emotions, intentions, and wishes.

Ju/'hoansi

A group of indigenous people residing in the Kalahari Desert in southern Africa, known for their hunter-gatherer lifestyle.

Self-reliant

Having the ability or quality to rely on one's own capabilities, judgment, or resources instead of those of others.