The Looser the Relationship Is Between the Marketer and Intermediaries

question 9

Multiple Choice

The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:

• A) the quicker products are taken to market.
• B) the more chance of the relationship becoming tighter.
• C) the more difficult for the marketer to have a final say in pricing and promotions.
• D) the essentials of staffing pre-screening are required.

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Definitions:

Early 1980s

A period marked by significant cultural, technological, and political events, typically referring to the years from 1980 to 1983.

Late 1970s

This term refers to the period from 1975 to 1979, often associated with significant political, cultural, and technological changes worldwide.

ANOVA

Stands for Analysis of Variance, a statistical method used to test differences between two or more means to see if they are statistically significant.

Analysis of Variance

A statistical method used to compare the means of three or more samples to see if at least one is significantly different from the others.