Examlex
Quantitative measures of one group's behavior can be useful even without a comparison group.
Return on Investment
A measure used to evaluate the efficiency or profitability of an investment, calculated by dividing the profit gained from an investment by the cost of the investment.
Financial Support
Monetary assistance provided to help an individual, organization, or project to sustain operations or activities.
Behavioral Metrics
The measured calculations of the actions users take that are connected to specific strategic initiatives on social media and communication objectives.
Listening
The practice of monitoring and analyzing conversations across social media platforms to understand public perception and gather insights.
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