Using Gender, Age, Ethnicity, and Income as Market Segmentation Variables

question 177

Multiple Choice

Using gender, age, ethnicity, and income as market segmentation variables is the application of which segmentation approach?

• A)Demographics
• B)Psychographics
• C)Geographic
• D)Polygraphic

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Definitions:

Bundle Pricing

A pricing strategy where multiple products or services are sold together at a single price, often at a discount compared to purchasing each item separately.

Standard Markup

The typical percentage added to the cost price of goods to determine the selling price.

Penetration

The process of entering or making an entrance into a market with the aim to establish a significant foothold or presence.

Bundle Pricing

A marketing strategy where multiple products or services are packaged together and sold at a single price.