Using a Standardized Global Brand Offers All of the Following

question 28

Multiple Choice

Using a standardized global brand offers all of the following advantages, except:

• A)lower marketing costs.
• B)meets the need of individual cultures within different countries.
• C)transference of best practices from one country to another.
• D)a higher perceived quality because it is sold in different countries.

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Definitions:

Object

In general usage, any material thing that can be seen and touched. In psychological contexts, an object can refer to a target of attention or affection.

Piaget

Jean Piaget was a Swiss psychologist known for his pioneering work in the study of child development and his theory of cognitive development that explains how children construct a mental model of the world.

Circular Reactions

Repetitive actions in early childhood development that allow infants to explore and learn about their environment.

Thinking

Thinking is the mental process involving reasoning, problem-solving, decision-making, and creativity, allowing individuals to process information, make sense of the world, and form judgements.