In Terms of the External Information Search Process, the Extent

question 136

Multiple Choice

In terms of the external information search process, the extent to which a stimulus or task is relevant to a consumer's existing need determines the:

• A) ability to search.
• B) need for cognition.
• C) search methods.
• D) level of involvement.

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Definitions:

Closed-ended Questions

Questions formulated in a way that requires a yes or no answer or choosing from a given set of options, limiting the scope of responses.

Open and Relaxed Posture

A body position that is approachable and non-threatening, often indicative of comfort and willingness to engage.

Data Collection

The systematic gathering of information from various sources to address a specific question or evaluate outcomes.

Open-ended Questions

Questions that allow for a wide range of responses, encouraging detailed and descriptive answers.