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A Firm That Has a Database Containing Consumer Purchasing Histories

question 172

Multiple Choice

A firm that has a database containing consumer purchasing histories that uses the information to create market segments is using ________ segmentation.


Definitions:

New Left Movement

A political movement that emerged in the 1960s, focusing on civil rights, anti-imperialism, and opposition to traditional capitalist values.

Participatory Democracy

A model of democracy in which citizens have the power to decide directly on policy and politicians are responsible for implementing those policy decisions.

Barry Goldwater

An American politician and a senator from Arizona who was a major figure in the Conservative movement and the Republican presidential nominee in 1964.

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