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Target-market research identifies who the recipient will be in a communications campaign.
Marginal Revenue
The surplus revenue earned from the sale of an extra unit of a product or service.
Profit
The earnings obtained when income from a business endeavor outstrips the total expenses, costs, and taxes necessary to maintain that endeavor.
Marginal Revenue
The additional income that is gained from selling one more unit of a product or service.
Price Change
A modification in the selling price of goods or services over a period.
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