Successful Ethnic Marketing Requires

question 110

Multiple Choice

Successful ethnic marketing requires:

• A)hiring ethnically-owned marketing and advertising agencies.
• B)translating English speaking ads into Spanish or native language of the ethnic group.
• C)understanding the various ethnic groups and writing marketing communications that speak to their specific values and cultures.
• D)using ethnically-owned media outlets.

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Definitions:

Pluralistic Society

A society composed of diverse groups with different backgrounds, traditions, and beliefs, who coexist and interact within a common civilization.

Totalitarian

A form of government that seeks to control every aspect of public and private life.

Basic Human Rights

Fundamental rights and freedoms that all individuals are entitled to regardless of nationality, sex, national or ethnic origin, race, religion, language, or other status.

Current Leader

The individual who holds the highest position or authority in an organization, country, or another type of entity at the present time.