All of the Following Are Methods of Segmenting Business-To-Business Markets

question 141

Multiple Choice

All of the following are methods of segmenting business-to-business markets except:

• A)product usage.
• B)psychographics.
• C)geographic location.
• D)customer value.

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Definitions:

Ethical Behavior

Refers to actions that are consistent with what society, individuals, and businesses consider to be right or moral.

Conflict of Interest

A situation in which a person's personal interests could potentially influence their professional judgment or responsibilities.

Conflict of Interest

A situation in which an individual's personal interest might interfere with their professional obligations or duties.

Preconventional Behavior

A stage in moral development where an individual's ethical principles are guided mainly by external consequences and rewards.