Examlex
What is the first step in the IMC planning process? Describe the components.
Stakeholders
Individuals or groups that have an interest in the outcome of a project, policy, or decision.
Roles and Power
The functions, responsibilities, and influence individuals or groups have within a particular context or organization.
Program Evaluation
The systematic method for collecting, analyzing, and using information to answer questions about projects, policies, or programs, particularly about their effectiveness and efficiency.
Stakeholder Buy-In
Stakeholder buy-in refers to the process of getting approval, support, and commitment from stakeholders for a project, initiative, or idea. It involves engaging stakeholders in a manner that they understand and endorse the benefits and objectives of the project.
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