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A Shopper Who Sees an Item in a Store, Becomes

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A shopper who sees an item in a store, becomes intrigued, and then immediately makes a purchase follows the sequence of the hierarchy of effects model.


Definitions:

Principles

Fundamental truths or propositions that serve as the foundation for a system of belief, behavior, or reasoning.

Agency Law

The legal framework that regulates the relationship between agents who are authorized to act on behalf of principals, and the principals themselves, establishing duties and rights.

Sale Of Goods

The transaction between a buyer and a seller in which the ownership of physical products is transferred from the seller to the buyer for a price.

Capacity To Contract

The legal ability of a party to enter into binding contracts, typically requiring legal age and mental competency.

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