The Three Primary Approaches Used in Communications Research Include

question 209

Multiple Choice

The three primary approaches used in communications research include:

• A)consumer-oriented, business-to-business research and market-based research.
• B)product-specific research, consumer-oriented research and target-market research.
• C)competitive analysis, industry research and consumer research.
• D)consumer-specific research, brand equity research and business-specific research.

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Definitions:

Homeostasis

The ability of an organism or environment to maintain stability in response to changes.

Intrinsic Motives

Internal drives for behavior that come from personal satisfaction or the joy of doing a task, rather than external rewards.

Drive Level

The intensity of an urge or motivation that propels an individual towards a certain behavior to satisfy a need or achieve a goal.

Arousal

Refers to the physiological and psychological state of being awoken or alert, typically involving the activation of certain brain pathways and bodily responses.