A Food Producer That Distinguishes Between Individually Owned Grocery Stores

question 7

Multiple Choice

A food producer that distinguishes between individually owned grocery stores and major retailers such as Target, the segmentation approach being used is:

• A) industry.
• B) business size.
• C) geographic location.
• D) usage.

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Definitions:

Stereotypes

Schemas that are often negative and are used to categorize complex groups of people.

Group Stereotypes

Widely held but fixed and oversimplified images or ideas of a particular type of person or thing within a group.

Perceptual Gestalt

An approach in psychology that emphasizes the organization of perception into whole forms rather than the mere aggregation of parts and segments.

Peripheral Route to Persuasion

The peripheral route to persuasion is a concept in social psychology that suggests individuals may be influenced by incidental cues, such as the attractiveness of the speaker, rather than the content of the argument.