In Terms of the Hierarchy of Effects Model, to Obtain

question 25

Multiple Choice

In terms of the hierarchy of effects model, to obtain brand loyalty:

• A) all six steps must be present.
• B) knowledge and preference is essential, the other steps are not.
• C) liking, preference, and conviction are essential, the other steps are not.
• D) awareness, knowledge, and conviction are essential, the other steps are not.

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Definitions:

Manufacture Products

The process of converting raw materials, components, or parts into finished goods that meet a customer's expectations or specifications.

Effective Teamwork

The combined effort of a group of individuals working together efficiently to achieve a common goal.

Performance Management

The systematic process by which a company involves its employees in achieving organizational goals through planning, monitoring, and reviewing employee performance.

Feedback

Information provided regarding aspects of one's performance or behavior, intended to reinforce positives or identify areas for improvement.