In Terms of the Hierarchy of Effects Model, to Obtain

question 25

Multiple Choice

In terms of the hierarchy of effects model, to obtain brand loyalty:

• A) all six steps must be present.
• B) knowledge and preference is essential, the other steps are not.
• C) liking, preference, and conviction are essential, the other steps are not.
• D) awareness, knowledge, and conviction are essential, the other steps are not.

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Definitions:

Village

A small community or settlement, typically larger than a hamlet but smaller than a town, often characterized by a rural lifestyle.

Tour of France

An annual men's multiple stage bicycle race primarily held in France, considered one of the most prestigious and challenging events in the sport of cycling.

Journeymen

Skilled workers who have completed their apprenticeships but are not yet masters, typically traveling to gain experience.