Crowdsourcing Is the Process Of

question 91

Multiple Choice

Crowdsourcing is the process of:

• A)outsourcing the creative aspect of an advertisement to the public.
• B)outsourcing the production aspect of an advertisement to the public.
• C)outsourcing both the creative and production aspect of an advertisement to the public.
• D)selecting creatives from the public domain rather than from an advertising agency.

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Definitions:

Data Collection Method

Techniques and tools used to gather information for analysis in research, ranging from surveys and interviews to observation and documentation.

Expectancy Theory

A psychological theory proposing that an individual's motivation is related to their expectation of success, the value of that success, and the perceived likelihood that effort leads to achievement.

Instrumentality

A belief or expectation that a particular level of performance will lead to specific outcomes or rewards.

Utility Reactions

The perceived usefulness and the positive or negative responses of individuals towards a particular intervention or program.