Using Crowdsourcing to Develop Advertisements Includes All of the Following

question 42

Multiple Choice

Using crowdsourcing to develop advertisements includes all of the following advantages except:

• A) creating buzz surrounding a contest or the consumer-generated ad.
• B) getting consumers involved.
• C) lower costs.
• D) getting ideas from individuals who purchase and use the product.

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Definitions:

Liabilities

Financial obligations or debts owed by a company to external parties or creditors that must be settled over time through the transfer of economic benefits.

Stockholders' Equity

The ownership interest of stockholders in the assets of a corporation, calculated as total assets minus total liabilities.

Accruals

Accounting adjustments for revenues that have been earned but are not yet recorded in the accounts, and for expenses that have been incurred but are not yet recorded.

Incurred

This term refers to the recognition of costs or expenses in accounting when a company commits to them through its operations, regardless of when payment is made.