One Method to Measure the Creative Reputation and Capability of an Advertising

question 74

True/False

One method to measure the creative reputation and capability of an advertising agency is to look at a list of awards the company has received for past campaigns.

---

Definitions:

Required Rate

The minimum return that investors expect or the company specifies for an investment, project, or loan.

Investment Equipment

Assets purchased for long-term use in the production of goods or services, typically including machinery and other manufacturing tools.

Project Profitability Index

A financial metric used to evaluate the desirability of an investment or project, calculated by dividing the present value of future cash flows by the initial investment cost.

Internal Rate Of Return

The discount rate at which the net present value of an investment project is zero; the rate of return of a project over its useful life.