The Key Go-Between for the Advertising Agency and a Client

question 5

Multiple Choice

The key go-between for the advertising agency and a client company is usually the:

• A)account executive.
• B)creative.
• C)account planner.
• D)traffic manager.

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Definitions:

Globalization

The method of engaging and combining efforts among individuals, corporations, and governments across the globe.

Direct Write-off

A method of accounting for bad debts where specific uncollectible accounts receivable are written off against income at the time they become uncollectible.

Bad Debt Expense

The operating expense incurred because of the failure to collect receivables.

Uncollectible

Refers to amounts due to a company that it considers unlikely to be collected from debtors.