With Regard to the Account Size in Determining Whether to Use

question 57

Multiple Choice

With regard to the account size in determining whether to use an external agency or perform the work in-house, all of the following statements are true except:

• A)a small account is not usually attractive to a large agency.
• B)if 75 percent of the advertising budget cannot be used to buy media time and space, it is better to perform the work in-house.
• C)if the agency charges more than 25 percent of the money to design and create the ads, then the account is too small to use an external agency.
• D)a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work.

Comprehend how facial expressions and behaviors are involved in the communication of emotions.

Understand the relationship between autonomic arousal and emotional experiences according to various psychological theories.

Describe the role of cultural norms in the regulation and expression of emotions.

Discuss the importance of cognitive appraisal in emotional experiences according to Schachter's two-factor theory.

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Definitions:

Personality Tests

Personality tests are assessments designed to evaluate an individual's character traits, behaviors, and emotional patterns to predict their suitability for various roles or to understand their personality.

Dispositional Characteristics

Traits or aspects of an individual's personality that are inherent and influence behavior in various situations.

Conscientiousness

A personality trait characterized by thoroughness, diligence, and reliability; an important aspect influencing job performance and personal success.

Big Five

A personality model describing five major dimensions of human personality: openness, conscientiousness, extraversion, agreeableness, and neuroticism.