Examlex
The key phrase in an advertisement that is memorable and identifies the uniqueness of the brand is:
Lower-middle Class
Refers to a social group that is between the working class and the middle class, often characterized by moderate income levels, some post-secondary education, and white-collar or skilled blue-collar jobs.
Blue Collar
A description characterizing skilled and semi-skilled workers who perform manual labor or work in service or clerical jobs.
Upper Class
An elite and largely self-sustaining group who possess most of the country’s wealth; they constitute about 1 percent of the U.S. population.
Caste System
A form of social stratification in which status is determined by one’s family history and background and cannot be changed.
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