According to a Survey by Adweek Media and Harris Interactive

question 74

Multiple Choice

According to a survey by Adweek Media and Harris Interactive, 55 percent of consumers said ads were:

• A)somewhat or very interesting.
• B)not interesting.
• C)very influential in their purchase decisions.
• D)somewhat influential in their purchase decisions.

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Definitions:

Crisis Management

The identification, assessment, and response to an immediate threat to an organization's operations or reputation, with the goal of minimizing damage and recovering swiftly.

Public Affairs

Activities focused on influencing public policy and building relationships with stakeholders and the community to support organizational objectives.

Federal Government

The national government of a federal country, responsible for the country's overall governance, and composed of executive, legislative, and judicial branches.

State Government

The governing body of a state within a federal system, responsible for local legislation and enforcement of state laws.