Cost Per Rating Point Is Calculated As

question 75

Multiple Choice

Cost per rating point is calculated as:

• A)cost of media buy divided by the vehicle's rating.
• B)cost of media buy multiplied by the number of viewers.
• C)ratings divided by gross exposures.
• D)cost of media buy divided by gross exposures.

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Definitions:

Small Quantity

A lesser amount or volume of goods or materials, often contrasting with bulk or large-scale purchases.

Core Competency

A defining strength or advantage of a company, crucial to its success and difficult for competitors to replicate.

Complex Decision

A decision-making process involving multiple factors and stakeholders, requiring a thorough analysis due to its high uncertainty and impact.

Organizational Goals

The strategic objectives a company aims to achieve, which guide its operations, decision-making, and the allocation of its resources.