In Developing Comparative Ads, Which of the Following Tends to Work

question 7

Multiple Choice

In developing comparative ads, which of the following tends to work the best?

• A) Comparing a low-market share brand to another low-market share brand
• B) Comparing a low-market share brand to a market leader
• C) Comparing a market leader to a low-market share brand
• D) Comparing a market leader to another market leader

Understand the diversity and theoretical underpinnings of psychological study.

Acknowledge the importance of objective study methods and the avoidance of subjective bias.

Grasp the significance of psychology evolving alongside society and historical contexts.

Appreciate the complexity of behavior and its causes.

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Definitions:

Balanced Dialogue

Balanced dialogue refers to a conversation or communication where both parties actively listen and participate equally, promoting understanding and collaboration.

Maximize Profits

The process or strategy aimed at increasing a company's earnings to the highest possible level.

Assumptive Close

A selling strategy where the salesperson proceeds as if the customer has made the decision to buy, concluding the transaction under this presumption.

Continuous-yes

A sales technique designed to get the customer to agree to smaller points or decisions continuously, leading to a higher likelihood of agreeing to the final ask.