When Humor in an Ad Is Remembered, the Product or Brand

question 173

True/False

When humor in an ad is remembered, the product or brand is almost always easily recalled.

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Definitions:

Attitudes

Psychological tendencies expressed by evaluating particular entities with some degree of favor or disfavor.

Academic Psychologists

Professionals who study, teach, and conduct research on various aspects of human behavior and mental processes within an academic setting.

Psychometrics

The field of study concerned with the theory and technique of psychological measurement, including the development of tests to assess personality, abilities, and attitudes.

Sensation and Perception

Sensation is the process by which our sensory receptors and nervous system receive stimuli from the environment, while perception is the process of organizing and interpreting sensory information.