Sexually-Oriented Ads Attract Attention and Brand Recall Is Higher Than

question 2

True/False

Sexually-oriented ads attract attention and brand recall is higher than for ads using some other type of appeal.

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Definitions:

Product

An item or service that is created, offered, and maintained to fulfill the needs, wants, or desires of consumers.

Marketing Mix

A set of actionable marketing tools—product, price, place, and promotion—that a company uses to pursue its marketing objectives in the target market.

Price

The amount of money expected, required, or given in payment for a good or service.

Discounts

A reduction applied to the regular price of goods or services, typically used as a strategy to increase consumer demand or clear out excess inventory.