Power Has Recently Shifted and Creatives Now Hold More Power

question 54

True/False

Power has recently shifted and creatives now hold more power than media planners and buyers in many advertising agencies.

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Definitions:

Reproduction

The biological process by which new individual organisms are produced, ensuring the continuation of a species.

Genetic Information

The set of instructions found within an organism's DNA that guides growth, development, functioning, and reproduction.

Fecundity

The ability to produce an abundance of offspring or new growth; fertility.

Viability

The capability of living, growing, or developing, often used in reference to cells, organisms, or businesses.