Using Typical Persons and CEOs as Spokespeople in Ads Are

question 233

Multiple Choice

Using typical persons and CEOs as spokespeople in ads are difficult because they:

• A)are often perceived as not being credible.
• B)do not have a high level of expertise.
• C)are not professional actors so they are more difficult to work with.
• D)are not physically attractive.

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Definitions:

December 2007

Marked the beginning of the global financial crisis that led to significant economic downturns worldwide.

Business Fluctuations

The cyclical increases and decreases in economic activity that an economy experiences over time.

Great Depression

A severe worldwide economic depression that took place during the 1930s, starting in the United States, marked by significant declines in industrial production and employment.

More Severe

Used to describe a situation or condition that is significantly worse or more intense than others.