The Exposure Pattern or Schedule Used in an Ad Campaign

question 79

Multiple Choice

The exposure pattern or schedule used in an ad campaign is its:

• A)continuity.
• B)discontinuity campaign.
• C)reach.
• D)frequency.

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Definitions:

Food Reward

The pleasure and sense of satisfaction experienced after eating, which can be a powerful motivation for food consumption and choices.

Jump Rope

A physical activity involving jumping over a rope swung so that it passes under the feet and over the head of the jumper, used for exercise or play.

Hot Weather

Conditions characterized by high temperatures, especially exceeding the normal climate range for a particular area.

Conditioning

A learning process in which an individual's behavior changes due to repeated association between two stimuli.