The Three-Exposure Hypothesis Suggests That a Buyer Who Is Actively

question 2

True/False

The three-exposure hypothesis suggests that a buyer who is actively looking for a new CD player would need to evaluate advertisements for three different players before making a choice.

---

Definitions:

Imitate

The action of copying or mimicking the behaviors, actions, or characteristics of another individual or model.

Vicarious Punishment

Vicarious punishment occurs when an individual observes another being punished and then changes their own behavior to avoid experiencing the same consequences.

Discontinue

To bring an activity or process to an end or halt its continuity.

Observational Learning

Learning that occurs through observing the behaviors of others and the outcomes of those behaviors, without direct experience.