Research Findings Indicate That If a Brand Pre-Rolls TV Ads

question 36

Multiple Choice

Research findings indicate that if a brand pre-rolls TV ads on YouTube as well as in-streaming of its TV ads, the brand can expect higher:

• A)recall of its ads.
• B)brand recognition.
• C)social media chatter.
• D)sales.

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Definitions:

Share Of Wallet

The proportion of a customer's total spending that is captured by a business.

Purchase Rate

The frequency at which customers buy a particular product or service within a specific time period.

Cross Buying

The practice where customers purchase additional different products or services from the same company.

Staircase Analysis

A method for evaluating the progressive steps or stages in a process, such as customer conversion or product development, to identify improvements.