All of the Following Are Examples of Value-Added Incentives Designed

question 215

Multiple Choice

All of the following are examples of value-added incentives designed to encourage web visitors, except:

• A) offering merchandise on the website that is not available in a catalog or in retail stores.
• B) offering free shipping and handling.
• C) weekly or daily tips on a topic meaningful to the web visitor.
• D) personalizing products to individual consumers based on previous visits to the website and past purchases.

---

Definitions:

Search Marketers

Professionals who specialize in increasing visibility and audience engagement through search engines, often utilizing SEO and paid search advertising.

B₂C Businesses

Businesses that sell products or services directly to consumers, as opposed to other businesses.

Social Media Platform

An online network where users can create, share, or exchange information and ideas in virtual communities and networks.

Marketing Analyst

A professional who studies market conditions, trends, and consumer behaviors to help businesses make informed decisions about product development, pricing, and promotion.