The Following Statements About Video Tactics on the Web Are

question 83

Multiple Choice

The following statements about video tactics on the Web are true except:

• A) recall and ad likeability is higher for web videos than television ads.
• B) 75 percent of the U.S. population now watch online videos.
• C) the average amount of time consumers view online videos is greater than for television ads.
• D) video ads spending is currently growing 20 percent to 40 percent per year.

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Definitions:

Put Option

An agreement in finance that permits the owner to sell a predetermined quantity of a basic asset at an agreed price during an established timeframe, without being compelled to do so.

Protective Put

An options strategy where an investor purchases a put option for an existing stock position to limit potential losses.

Listed Put Option

A put option that is traded on an official exchange, giving the holder the right but not the obligation to sell a specific asset at a set price before the option expires.

Exercise Price

The price at which the holder of an options contract can buy or sell the underlying asset.