The Development of Marketing Programs That Create Interplay Between Consumers

question 21

Multiple Choice

The development of marketing programs that create interplay between consumers and businesses rather than simply sending messages to potential customers is:

• A)direct marketing.
• B)interactive marketing.
• C)viral marketing.
• D)behavioral marketing.

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Definitions:

ArrayIndexOutOfBounds

An exception thrown in programming when an attempt is made to access an element of an array beyond its bounds.

Logic Error

A mistake in a program's source code that results in incorrect or unexpected behavior, but does not necessarily produce a syntax error.

Enumerated Type

A data type consisting of a set of predefined constants, known as enumeration, helping to create more readable and maintainable code.

Named Constant

A constant value in programming that is given a name, making the code more readable and maintainable by providing meaningful context.