Issues Faced in Implementing an International Social Media Marketing Campaign

question 87

Multiple Choice

Issues faced in implementing an international social media marketing campaign include all of the following except:

• A) language.
• B) social norms.
• C) technology.
• D) employees.

---

Definitions:

Null-hypothesis Significance Testing

A statistical method used to determine if there is enough evidence in a sample of data to infer that a certain condition holds true for the entire population.

P-value

A statistical measure that helps scientists determine the strength of their evidence; it indicates the probability of observing their data, or something more extreme, if the null hypothesis were true.

Statistically Significant

A term indicating that the results of an analysis are unlikely to be due to chance, according to a predefined threshold of probability.

Atheoretical

Lacking a theoretical basis, not guided by a theory.