Social Media Marketing Is

question 72

Multiple Choice

Social media marketing is:

• A)the utilization of social media and/or social networks to market a product, company, or brand.
• B)a social structure of individuals and/or organizations that are tied together in some manner.
• C)a website that focuses on a specific interest, hobby, or demographic group.
• D)any digital tool or venue that allows individuals to socialize on the web.

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Definitions:

Representativeness Heuristic

A decision-making heuristic in which people make judgments about samples according to the populations they appear to represent.

Judgments

The cognitive processes of evaluating information or situations and making decisions or forming opinions.

Positive Instance

An example that fits or supports a particular rule or classification, used in the process of hypothesis testing.

Negative Instance

A term or example that does not fit a specific rule or pattern under investigation, often used in the study of logic and cognition.