If a Fan Makes Raving Positive Comments About a Brand

question 42

True/False

If a fan makes raving positive comments about a brand in social media, that fan should be recruited as a brand advocate.

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Definitions:

Information-Processing Approach

A perspective in cognitive psychology that examines how humans interpret, store, and retrieve knowledge, paralleling human thought processes to computer operations.

Processing Limitations

Refers to the bounds on the ability of individuals to process information, due to various cognitive or neural constraints.

Self-Motivation

The internal drive or initiative that leads an individual to act or pursue goals without external influence or reward.

Habituation

Decreased responsiveness to a stimulus after repeated presentations of the stimulus.