Providing Incentives for Consumers to Share Content About a Brand

question 76

Multiple Choice

Providing incentives for consumers to share content about a brand is:

• A)content seeding.
• B)viral marketing.
• C)consumer-generated reviews.
• D)real-time marketing.

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Definitions:

Malware

Malicious software designed to damage, disrupt, or gain unauthorized access to computer systems.

Social Media

Platforms and websites that enable users to create and share content or participate in social networking.

Disrupt

To cause disorder or turmoil in an established system, process, or industry, often leading to significant change or innovation.

Software

Programs and operating information used by a computer to perform specific tasks or functions.