All of the Following Concepts Are Associated with Guerilla Marketing

question 116

Multiple Choice

All of the following concepts are associated with guerilla marketing except:

• A) requires energy and imagination.
• B) designed to obliterate the competition.
• C) aims messages at individuals and small groups.
• D) "you marketing," based on how we can help "you."

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Definitions:

Firm-specific Risk

The type of risk that affects a particular company or industry, also known as unsystematic risk.

Diversified Away

The risk that can be reduced or eliminated in a portfolio through investments in a variety of assets, thus not tied to the performance of a single investment.

Market Risk

The risk of losses in positions arising from movements in market prices.

Firm-specific Risk

The portion of an asset's risk that is attributable to the company's individual factors, uncorrelated with general market movements.