Product Placements and Branded Entertainment Are Effective Because the Primary

question 176

Multiple Choice

Product placements and branded entertainment are effective because the primary goal is to:

• A)increase brand awareness and generate positive feelings toward the brand.
• B)stimulate sales of the brand.
• C)build brand power and brand equity.
• D)spur viewers to some type of action through incentives.

---

Definitions:

Mania

A state or episode of euphoria or frenzied activity in which people may have an exaggerated belief that the world is theirs for the taking.

Motivational

Pertaining to motivation or being aimed at stimulating someone's desire to do something.

Behavioral

Relating to the actions or reactions of a person or animal in response to external or internal stimuli.

Gender Differences

The distinctions in characteristics, behaviors, and roles traditionally associated with being male or female in a given society.