When a New Music Store Distributes Literature and Free Key

question 146

Multiple Choice

When a new music store distributes literature and free key chains at a music concert at the local baseball stadium, the retailer is engaging in:

• A)lifestyle marketing.
• B)buzz marketing.
• C)a sponsorship program.
• D)public relations' activities.

---

Definitions:

Causal Research

The method of identifying cause-and-effect relationships between variables.

Experiments

A method of testing hypotheses by manipulating variables to observe and measure effects, commonly used in scientific research and product development.

Questionnaires

A research instrument consisting of a series of questions for the purpose of gathering information from respondents, often used in market research.

Primary Data

Data collected directly for a specific research purpose, through surveys, interviews, experiments, etc.