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What is a branded community and how can a company enhance a community spirit among its owners?
Q14: Successful loyalty programs include the two principles
Q16: What is location-based advertising? Describe the various
Q57: In providing rewards for a frequency program,
Q88: Rebate programs tend to be more effective
Q120: Marketers use cause-related marketing for all of
Q133: Best Buy has been at the forefront
Q144: What are the main types of trade
Q154: Corporate social responsibility is the obligation an
Q170: One method of maintaining brand loyalty and
Q174: The value of the reward in a