According to Direct Marketing, the Number One Reason Consumers Remain

question 20

Multiple Choice

According to Direct Marketing, the number one reason consumers remain in permission marketing programs is:

• A) they receive account status updates.
• B) contests and sweepstakes being offered.
• C) price bargains offered.
• D) the content is interesting.

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Definitions:

Quantitative Research

A research method focusing on obtaining data through measurable and statistical techniques to analyze and interpret patterns.

Hofstede Classification

A framework for cross-cultural communication, developed by Geert Hofstede, that analyzes cultural differences through dimensions such as individualism vs. collectivism and power distance.

Assertiveness Cultural

Refers to how cultural norms and values influence the level and acceptance of assertive behavior in interpersonal and professional interactions.

Confrontational

Characterized by or inclined towards direct opposition or conflict.