The Primary Role of a Trade Promotions Program Is To

question 113

Multiple Choice

The primary role of a trade promotions program is to:

• A)build brand equity.
• B)encourage trial purchases.
• C)pull products through the channel.
• D)push products through the channel.

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Definitions:

Legal Tender

Money that must be accepted if offered in payment of a debt; the legally recognized form of payment within a given jurisdiction.

Incidental Damages

Damages awarded for losses indirectly, but closely, attributed to a breach to cover any expenses paid out by an innocent party to prevent further loss.

Breach

A violation or infringement of a law, obligation, standard, or contract.

Reasonable Expenses

These are costs deemed necessary and appropriate under certain circumstances, often considered when evaluating expense claims or budgets.