To Maintain Positive Attitudes in a Permission Marketing Program, Consumers

question 70

Multiple Choice

To maintain positive attitudes in a permission marketing program, consumers must be given rewards along the way, not just at the beginning. Doing so creates the feeling of:

• A)empowerment.
• B)reciprocity.
• C)loyalty.
• D)satisfaction.

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Definitions:

Mortgage Payment

A regular payment made to a lender by a borrower, typically to pay back a home loan.

Monthly Rent

The periodic payment made by a tenant to a landlord for the use of a property or space.

Historical Costs

Refers to the original monetary value of an asset or transaction, without adjusting for inflation or changes in purchasing power over time.

Irreversible Costs

Expenditures that cannot be recovered once they have been made, also known as sunk costs.