Examlex
The number one reason that individuals remain loyal to a permission marketing program after they have joined is a chance to win prizes in a contest or sweepstakes.
Negative Option Rule
A regulation by the Federal Trade Commission that prohibits companies from billing consumers for merchandise or services they did not explicitly agree to purchase.
DVD Clubs
Membership-based services or groups that distribute DVDs, often through mail order, allowing members to rent or purchase movies and television shows.
Truth-In-Lending Act
A US federal law designed to promote the informed use of consumer credit by requiring disclosures about its terms and cost.
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