Assessment of a Corporation's Reputation Begins

question 72

Multiple Choice

Assessment of a corporation's reputation begins:

• A)when company leaders take the time to conduct surveys and interviews to learn what people think of the organization, both internal and external to the company.
• B)with hiring a public relations firm to conduct a public relations audit of the firm's publicity.
• C)by counting hits a company has received in the public press.
• D)by developing a corporate image-building campaign.

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Definitions:

Characteristics

Distinctive traits, qualities, or features that define a person, object, or phenomenon.

Situation

The set of circumstances or context at a particular time and place that surrounds and influences the occurrence of events.

Leadership Theories

The study of concepts and models that explain the characteristics, behaviors, and effectiveness of leaders.

Effective Leadership

The ability to inspire and guide individuals or groups toward achieving goals and objectives successfully.