In Purchasing a Direct Mailing List, a Hot List Consists

question 179

Multiple Choice

In purchasing a direct mailing list, a hot list consists of individuals who have:

• A) met a specific demographic profile.
• B) responded to previous direct mail offers made by the company purchasing the list.
• C) made purchases or responded to direct mail offers in the past.
• D) responded to a direct mail offer within the last 30 days.

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Definitions:

Performance Milestones

Significant achievements or tasks completed that mark the progress of a project or performance of an individual or organization toward predefined goals.

5P Checklist

A framework or checklist focusing on Purpose, People, Process, Product, and Performance to ensure comprehensive assessment or planning in various contexts.

Change Agents

Individuals or groups that drive or facilitate change within an organization.

Preparation

Preparation involves the act of getting ready or making something ready in advance, often involving planning, organizing, and setting up necessary resources or conditions.