Marketers Use Cause-Related Marketing for All of the Following Reasons

question 120

Multiple Choice

Marketers use cause-related marketing for all of the following reasons except:

• A) help develop stronger brands.
• B) help move consumers toward brand loyalty.
• C) encourage consumers to switch brands.
• D) increase the level of brand parity.

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Definitions:

Use It or Lose It

A principle suggesting that failing to use certain skills or abilities can lead to their deterioration over time.

Replacement Theory

A hypothesis or theory suggesting that one entity, idea, or system takes the place of another due to various factors such as evolution, innovation, or cultural shifts.

Cue-dependent Forgetting

A theory suggesting that forgetting occurs when the cues present at the time of encoding information are not present at the time of recall.

Autobiographical Memory

A type of memory system consisting of episodes recollected from an individual's life, based on a combination of episodic (personal experiences and specific objects, people, and events experienced at particular time and place) and semantic (general knowledge and facts about the world) memory.